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Gameday Allure Info


1. the quality of being powerfully and mysteriously attractive or fascinating synonyms: attraction, lure, draw, appeal, temptation, charm
1. powerfully attract or charm; tempt synonyms: attract, lure, entice, tempt, captivate, charm, fascinate


This season, the tailgate party starts at Gameday Allure!!

Welcome to Gameday Allure, where we are committed to making every girl and woman look and feel powerfully attractive on gameday! While we all love going to football games and cheering on our team, us Southern girls know that football season also means dressing up and looking our best at weekly tailgate parties! Gameday Allure offers the latest trends and cutest styles in gameday dresses, tanks, tees, shorts, accessories and more… and all at affordable prices! We carry the hottest gameday lines from designers such as Natalie Kim, Shaye Blue and Judith March, as well as countless up-and-coming designers and hidden gems that we have found along the way... so we’re sure to have something to fit every style and budget! Owner, Chelsee Atkins, opened her first boutique in Gainesville, Florida in March of 2008. While it was originally opened primarily as a special occasion boutique, as soon as August rolled around, college students began coming in daily in search of orange and/or blue dresses for the upcoming football games. Suddenly, the search was on for designers and companies that could immediately ship almost anything in true Gator colors! From that point on, while Spring still remained all about Prom, Fall became less about homecoming and more about football games and tailgate parties! Over the past 6 years, Chelsee and the Allure Stylists have searched nationwide, from Atlanta, GA to Las Vegas, NV to find trendy, unique, well-made, yet still affordable gameday attire. Seeing how excited fans have been about these great finds over the past couple of seasons, the decision was finally made that ALL football fans should have the opportunity to look and feel just as alluring on gameday… and Gameday Allure was started! At Gameday Allure, customer service is our #1 priority and we appreciate your input! Please feel free to contact us with any questions, feedback or suggestions.
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Phone: (888) 834-3077

Thank You to every one of you for helping us to continue to grow. We appreciate your business and look forward to years of continued business with you!